ELON MUSK’S X Corp. is suing non-profit organisation Media Matters for driving advertisers away from the platform formerly known as Twitter by portraying it as rife with antisemitic content. In a lawsuit filed in US federal court in Texas yesterday, X accuses the organisation of “tricking the algorithm into thinking Media Matters wanted to view both hateful content and content from large advertisers”. Apple, Comcast, NBCUniversal and IBM were among high-profile brands that paused advertising on X last week after Media Matters reported finding ads displayed with pro-Nazi content. The advertising exodus also came in the wake of Musk endorsing...