EXCLUSIVE: Spin Wars, a documentary about the billion-dollar boutique fitness revolution, has landed a buyer. Greenwich Entertainment has acquired the North American distribution rights to the doc, which marks the directorial debut of Philip Byron, the former SpringHill Entertainment unscripted chief who is now head of original content at Tom Brady’s Shadow Lion. The film had its world premiere at the Tribeca Film Festival and recently played at the Hamptons International Film Festival. It tells the story of SoulCycle, Flywheel, Peloton and centers around Ruth Zukerman, co-founder, SoulCycle and Flywheel Sports, and Marion Roaman, co-founder, Peloton, often referred to as...
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