From runways to thrift shops, “Y2K 2.0” dominates. Brands once left behind—Juicy Couture, Baby Phat, Von Dutch—are making strategic comebacks. The look is unapologetically maximalist, featuring rhinestones, glossy lips, spiky hair, and metallic purses. According to a 2023 survey from GlobalWebIndex Zeitgeist, 56% of Gen Z feel nostalgia for the 2000s, with another 37% for the 1990s, even though most never experienced these periods firsthand. That rebellion has an edge. While millennials chased minimalism—think capsule wardrobes and beige apartments—Gen Z is turning up the color saturation. They’re thrifting glitter tops, layering mesh, and mixing high and low culture with no...