I also did a lot of background research to provide material to help turn the wonderful stories and anecdotes I was being told into a coherent narrative. It was a labour of love. The book that emerged tells the history of Bloom’s from its humble beginnings in 1920, when it was founded by Morris and Rebecca Bloom at 58 Brick Lane, in the heart of the Jewish East End. From the very beginning, it was a family-run enterprise. The family was the firm, and the firm was the family. Rebecca did the cooking for the small café and takeaway store...