All journalism—whether reporting, reviewing, or analysis—boils down to one essential craft: pattern recognition. “Dog bites man” fits the pattern, so it is not news. “Man bites dog” breaks the pattern, so it becomes news. Most journalists rarely pause to ask themselves why the pattern exists in the first place. They are trained to look for disruptions—sometimes to even invent them, and christen them as ‘trends’—so that they can package them into stories, publish and move on. Limit journalism to deviation-spotting, and you reduce it to a series of clever party tricks, a kind of performance art designed to keep the...