“Hey, eyes up here,” says Sydney Sweeney as the camera pans down from her face, focusing on her breasts for a moment too long. It’s an advertisement for American Eagle jeans, but you wouldn’t know until the punchline arrives: “Sydney Sweeney has great jeans.” Arguably, the ad could be for anything. Brands have long sexualised women to sell everything from cars and deodorants to body lotions and even mango juice. Remember Katrina Kaif caressing a mango for 45 seconds, inhaling and biting into it, as a breathy voice whispers promises of “pure mango pleasure”? Since the early days of commercial...