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March 6, 2025
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How It Became a Billion-Dollar Industry

Source: billboard.com billboard.com
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News Snapshot:
Music branding” does not involve stamping horses with band logos (at least not yet). But it does apply to just about anything else in which a commercial entity — from Taco Bell to JPMorganChase — partners with an artist or music company. Which is why, at the beginning of last year’s Brat Summer, Charli xcx appeared as a 3D hologram activated by White Claw drinkers who aimed their phones at a product logo; why Nike spent in the low seven figures to license Led Zeppelin’s “Whole Lotta Love” for a Super Bowl LIX commercial; why Will Ferrell sang a PayPal...
Note: Please don’t mind the mess. Some source code may appear in the Snapshot above as we train our A.I.
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March 6, 2025

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February 10, 2025

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January 21, 2025

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