January 20, 1985: Attempting to build on the triumph of the previous year’s “1984” Macintosh commercial, Apple deploys another dystopian Super Bowl commercial. The new Apple ad, titled “Lemmings,” promotes the company’s upcoming business platform, called The Macintosh Office. The dark, 30-second spot depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers. Apple’s ‘Lemmings’ ad dashes high expectations for Super Bowl repeat As I noted in a recent “Today in Apple history,” the “1984” Macintosh commercial directed by Ridley Scott proved a massive boon for Apple. It...