NEW YORK (AP) — A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022. The World Federation of Advertisers has confirmed that it’s discontinuing its Global Alliance for Responsible Media initiative. In a Friday statement, the advertising group said that recent allegations “unfortunately misconstrue (GARM’s) purpose and activities” — adding that this “caused a distraction and significantly drained its resources and finances.” X, formerly Twitter, sued the World Federation of Advertisers...
Monitoring Antisemitism Intel
