X, formerly Twitter, announced today that advertisers will soon be able to run ads next to certain content creators. The move will allow advertisers to ensure that their ads don’t run next to controversial or offensive content. The launch of the new offering comes as numerous brands pulled their ads from X last year after their ads appeared next to pro-Nazi content. “Starting this month, advertisers on X can run ads against a curated list of premium content creators via Creator Targeting,” the company wrote in a blog post. “This means giving advertisers more control to be able to use...
Monitoring Antisemitism Intel
