Metrics that matter Business spent hundreds of millions on big diversity initiatives, unconscious bias training and PR campaigns linked to identity politics. “But they didn’t think things through very well,” Scott says. “What does all this really mean? What’s the business case? Can we quantify it?” Now, say Scott and other DEI experts, not only are the same conservative activists who pushed back on so-called campus “woke-ness” filing legal suits against companies’ DEI programmes, but “boards are asking for the results of these programmes — and in many cases, companies can’t quantify them”. This reflects something that has become endemic...