“Our values inform our vision for the future,” read a slide during his presentation at the Network State Conference. “Our vision is a more vital future for humanity.” Onstage, Brown left those values undefined, but an internal Praxis branding guide makes it clear that the company is part of a creepy internet subculture that has drawn reams of news media coverage as a fascist breeding ground within the American right. The guide denounces “enemies of vitality”, who “reject what they consider the optional ‘European beauty standards’.” It goes on to extol “traditional, European/Western beauty standards on which the civilised world,...