The memorial’s priorities almost sound like a teenager throwing tantrums. A war might be raging outside but dare my social media clout be gone. And many are now asking the most obvious question: Are followers more important than real human beings? It posted a statement supporting the Israeli bombardment of Gaza on 20 November. In December alone it lost 7,000 followers on X. When the Auschwitz Memorial account asked people for continued “ engagement ”, it got served a volley of tweets instead, and a lesson on how to practise what you preach. The Auschwitz Memorial’s social media following has...