When the Beatles’ manager, Brian Epstein, wanted to create a new image for the band in the 1960s, the go-to tailor of the day was Cecil Gee on Shaftesbury Avenue in London. So he dragged all four members of the band into the shop for a fitting. “He said, ‘Look, I’ve got this very brilliant young group and they’re really going to make it. I’d like them dressed in similar outfits – I don’t want them to wear just anything, I want them to wear a shaped shirt and a collar up to the neck’,” recalls Cecil Gee’s son, Michael....