Angry customers knocking down store displays of LGBTQ+ merchandise and threatening sales associates. Conservative musicians posting videos of beer cans sprayed with machine gun bullets, and boycotts resulting in slumping sales and share prices. A major corporation locked in a feud with a Republican governor. Companies are now facing more perils than ever when getting involved in issues deemed controversial. Business leaders are facing a thorny dilemma. On the one hand, a growing number of customers, employees and sometimes shareholders expect companies to help address some of the environmental, societal, and geopolitical issues the world is facing. On the other...