16:12 What students gain from bringing pop culture into the classroom If you think Taylor Swift's lyrics should qualify as poetry worthy of study, you're not alone. A new course offered at Belgium's Ghent University, titled "Literature (Taylor's Version)," plans to look at English literature via the lens of Swift's music. It's not the only course of its kind. Classes focussing on pop culture have grown in popularity in recent years, but what do students take away from close study of these modern icons? British professor Elly McCausland is the instructor behind Ghent's new Swift-centric course. Hip-hop historian Dalton Higgins...