At the start of 2023, the internet was ablaze with the idea that Microsoft may have finally, finally found a way to dent Google's search dominance. Using the power of AI, Microsoft hoped that its conversational toolkit would allow it to leapfrog Google's now-archaic search methodology, which presents users with options over what sources to use. Indeed, web search has barely changed on the consumer side for the best part of twenty years. The internet is rammed with trillions of sources of information about any one topic, and despite that, all users ever really see is the first page of...