“My name is George Bailey,” exclaims bookseller Matthew Tannenbaum in Adam Zax’s charming new non-fiction film, Hello, Bookstore. The comparison is warranted, as the documentary makes for an irresistible, true-life Capra-esque story. Tannenbaum, who has run a bookstore in Lenox, Massachusetts since 1976, faced inevitable closure during the pandemic when restrictions and lockdowns brought various wolves to the door. A desperate GoFundMe fundraiser not only saved the business, but it also doubled its $60,000 (€55,046) goal in just two days. It was a lucky break for both Tannenbaum and Zax, who had been filming the store for more than a...