When students would come to legendary Stanford University engineering professor Robert McKee for feedback on an idea, he would refuse until they showed him three others as well. It stressed the importance of having more than one idea to solve a problem or come up with a breakthrough product. Stanford design professors Jeffrey Utley and Perry Klebahn believe you and your organization can benefit from following the philosophy behind that policy. They argue that idea flow – the number of ideas you can generate – is the only metric that matters in business. So don’t stop at three or four,...