If Israel was a supermarket - the Holocaust would be its home brand. All Israelis have attitudes and perceptions towards the brand, and everyone uses it, and not just on a certain day or time. This is a multi-season brand that many also take with them when they travel abroad, packing a little in a suitcase. And the Holocaust is about the only thing that Israelis, known as a particularly generous people, are unwilling to honor the rest of the nations. On the contrary, when someone reaches out and just tries to touch it, we get angry. And it does...