By Eliana Rudee (JNS) Former professional American-Israeli basketball player Tamir Goodman, known informally as “The Jewish Jordan,”’ has made leaps and bounds on the court as a player, coach and educator, and now, he has started a new sports-equipment innovation company called “Aviv.” Launched during the COVID-19 pandemic, the brand was catalyzed by growing concerns around public health, leading the professional sports industry to make unprecedented changes to keep their communities and players safe. “During the lockdowns, basketball was shut down, and we didn’t know when it would return, but were told that when it did, each player would need...