In 2017, serial entrepreneurs and brothers Levi Chayo and Yossi Chayo started Bellissimo Hats in Crown Heights - a venture that aimed to provide well-made felt fedoras to Orthodox Jewish men in their Hasidic community. The owners of Bellissimo Hats come from a Jewish sect called Chabad and part of the attire is a black fedora. The brothers have both worn one since the day they turned 13 years old. Since its founding, the store has brought together different communities of the brothers' Crown Heights neighborhood. The saw a need for their business when, "the quality on your average black...