It’s a pretty reliable rule of thumb that if you’re thinking about comparing something to the Holocaust, you should, instead, do literally anything else. Howard Schultz, Starbucks’ chairman emeritus, became the latest to put his foot in his mouth in this specific way while trying to deter employees from unionizing, according to an article published Monday in the New York Times . According to the Times , which obtained a transcript of the speech, Schultz related a story to company employees about how concentration camp prisoners had shared blankets when there were not enough for everyone.