Founder Motty Reif, a renowned Israeli producer, said he has been in the industry for more than 30 years. Its goal is to change how it works. “For many years, without blaming anyone, the fashion industry has [had] a type of model over the past four decades, like generally tall, very thin, usually blonde, “Reif said.” We started a few years ago to try and change the definition of what a model is. “ Reif said when it comes to talent, he wants a variety of people: height, skin color, age and more. Another goal of the fair is sustainability....