Link-up with universities sparks a 'transformational' strategy Coventry’s creative industries look set to be given a huge boost thanks to a link-up between the council and the city’s two universities which has led to one of the UK’s first strategies to promote the sector. Salla Virman, the city council’s head of culture and creative economy, a post funded by the universities, outlined the details to councillors this week. In her report, she said: “This is a potentially transformational moment for Coventry ’s creative industries. With strengths in both creativity and technology, two strong universities and the creative legacy of UK...
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