The only absolute we can offer about AI in its infancy is that we are collectively ill-equipped to offer absolutes about it. Enter Black creators, who are at the forefront of AI’s inevitable intrigue, instinctively finding home in the strangely familiar newness of technological development. Also, curiosity about AI and its future impact has sparked a frenzied, multi-industry rush to capitalize on marketing value—performatively positioning themselves as ‘ahead of their time,’ even without fully understanding the tool. As AI haunts our desires for cultural innovation, the beauty industry capitalizing on collective zeal feels apropos, AI-washing their companies by implementing the...