Becoming a successful social media influencer can lead to a glamorous, easy life. While many of us might scoff, in today’s social media marketplace, a hefty following could mean you’re able to give up the day job, sit back and reap the rewards. Who wouldn’t rather shoot a couple of minutes of video every few days than slog away day in day out? And, of course, there are no qualifications needed. There’s no rigorous testing or quality control. Anyone can do it – as long as they can generate the likes, follows and comments that lead to success. Building a...